Channel ident created for Reuters Insider, the video platform developed by Refinitiv to integrate live and on-demand video content into the daily workflows of financial professionals and private investors. The service provided free access to a wide range of market-focused programming and was often described internally as a “YouTube for traders”, reflecting its role as a central hub for financial video content.

As part of a wider investment in in-house production, new studio facilities were built to support a growing slate of original programmes, which required a full suite of broadcast graphics to establish a consistent on-air identity. This included the creation of the channel ident, designed to sit within the constraints of the existing Refinitiv brand guidelines while still giving the platform a distinct and contemporary broadcast feel.

Art direction and compositing by Steve Glew.