Brand development work created for Tilling Creative following a strategic decision to restructure the business into four distinct specialist areas, rather than presenting a single all-discipline offering. The challenge was to introduce clearer segmentation while retaining the strength and recognition of the existing brand, ensuring that the transition did not disrupt ongoing client relationships or revenue.

The solution was built around a modular identity system in which each division could function independently, while still feeling part of a unified whole. The design approach was based on the simple geometry of a square, allowing elements to be reconfigured, combined, or separated as needed. This created a flexible visual language in which the four entities are interchangeable, yet equally capable of standing alone when required.

The identity was designed to combine utilitarianism with bold beauty, giving the studio a structure that could support future growth without losing the clarity of the overall brand.

Design and animation by Steve Glew.