Benefits as Driver of Competitive Advantage | The Economist

Series of films created for Economist Impact, part of The Economist Group, produced to present the findings of a research project sponsored by Nuveen. Working within strict brand guidelines, the challenge was to communicate key information with clarity while ensuring the most important points of the research were clearly emphasised.

The design approach deliberately avoided unnecessary visual complexity, allowing the data and key messages to lead. Simple, precise animation was used to guide the viewer through the narrative, giving structure to the information while maintaining a clean and authoritative tone consistent with both the Nuveen and Economist Impact brands.

Economist Impact is a think tank and part of The Economist Group that combines evidence-based research, policy analysis, and media storytelling to drive progress on global issues. It partners with corporations, NGOs, and governments to influence sustainability, health, and technology policy through data-driven insights and high-level events.

The full article can be viewed here.

Design and animation by Steve Glew.